Privacy policy.

ALPHA-LIT SIMCOE MUSKOKA INC. PRIVACY POLICY

LAST UPDATED: AUGUST 28, 2023

1. OVERVIEW

At ALPHA-LIT SIMCOE MUSKOKA INC. (the “Company”, “we” or “us”), we use

our website and other internet-based tools for the following purpose:

We provide rental services for marquee lights.

We are required to collect and retain information about the people and

companies that access and use the website (“Users” or “you”). This Policy

applies to our privacy practices on all communications between the Company

and Users, including but not limited to communication via:

1. the Company website (including the website hosted at

www.alphalitsimcoemuskoka.ca and any other web domain used by the

Company to communicate with users now or in the future);

2. any mobile, computer, or tablet-based application currently offered by

Company or developed in the future by the Company; and

3. all other services provided by the Company, as described on the Website

(Items 1 to 3 are collectively referred to as the "Website").

This Privacy Policy (“Policy”) sets out how we use, protect, collect and preserve

information submitted by Users, including User information gathered by our

technology. This Policy should be read in conjunction with any Terms of Use or

policies available on the Website.

By accessing or submitting any information through the Website, you are

agreeing to the terms of this Policy. You are prohibited from accessing or using

the Website unless you fully understand and agree to this Policy and all Terms

of Use available for review on the Website.

If you have any questions about this Policy, please contact us by sending an

email with your questions to simcoemuskoka@alphalitletters.com before

accessing or entering any information on the Website.

2. INFORMATION ABOUT USERS WE COLLECT AND STORE

When you access and use the Website, we will collect and retain all personal

identifying information submitted to us.

We will take steps to protect the information submitted to us by Users and we

will not disclose any personal identifying information without the consent of

Users, unless otherwise set out in this Policy.

Personal identifying information may include but is not necessarily limited to:

Full names , email addresses, phone number, IP addresses

We will not use personal identifying information to contact you for any reason

unrelated to your use of the Website or for commercial reasons unrelated to the

business of the Company. Except with your consent or where required by law,

we will not provide personal identifying information to any third party.

3. ADDITIONAL DATA COLLECTED

To learn about your experience as a User and to make periodic improvements to

the Website and our business, we may collect and retain certain information. We

will automatically record information about your activity on the Website. This

may include your Internet Protocol (IP) address, operating system, geolocation

information, locale preferences, identification numbers associated with your

computers and mobile devices, your mobile carrier, date and time stamps

associated with transactions, system configuration information, metadata, and

other electronic interactions with the Company and the Website.

4. COOKIES

To facilitate the collection of information and to enhance the experience of

Users of the Website, we use cookies which may be stored on Users’ computers

and/or devices so that we can recognize Users when they return. You may set

your browser to notify you when you receive a cookie or to not accept certain

cookies. However, changing such settings may result in you not being able to

use the Website, either in its entirety or certain features.

Using cookies, you may have the option to allow us to save your user ID and

login password for future logins to the Website.

Cookies that are stored on your computer and/or device after visiting the

Website may be recognized for advertising purposes and to show you targeted

advertisements after you visit the Website.

For more information on the cookies we use or to opt-out, please contact us at

simcoemuskoka@alphalitletters.com.

5. REMARKETING

We may engage in "remarketing" activities using third-party services, which

may include but are not limited to Google Ads, Google Analytics, and Facebook.

By using the Website, you consent to allow us to provide information to third-

party service parties who may present you with advertisements about the

Company after you visit the Website. We will provide third-party providers of

remarketing services with the minimum amount of information required to

facilitate remarketing, and in no circumstances will Company provide any

personal identifying information to third-parties for the purpose of remarketing.

6. PERMITTED USES OF DATA

We use data collected from the Website for various purposes, including to:

provide the Website to you and accompanying customer support; notify you

about updates and changes to the Website; prevent and address technical issues

with the Website; monitor usage of the Website.

Without restriction, we may use any information you submit through the

Website for any purpose we deem appropriate so long as it is anonymous and

stripped of any and all personal identifying information.

We may use the data collected from the Website, devices, browsers, and any

other sources, for its own purposes, both related to and unrelated to improving

the Website.

7. LEGAL BASIS FOR PROCESSING PERSONAL IDENTIFYING INFORMATION

We may process your personal identifying information for a number of reasons,

including:

performing a contract with you relating to the Website;

you have provided us consent to do so;

fulfilling a legal obligation;

fulfilling our legitimate interests, which are not overridden by your rights;

for payment processing purposes.

8. ACCESSING, CORRECTING & DELETING YOUR PERSONAL INFORMATION

If you wish to access or amend your personal information or to request that we

permanently delete your personal information from our servers, please send an

email to simcoemuskoka@alphalitletters.com. We will ensure your personal

information is accessible, amended and/or deleted in a reasonable time after

receiving that request. Deleting such information may require us to terminate

any account you may have created in its entirety and prevent you from using

the Website.

So long as your account remains active, we will preserve your personal

information in accordance with the Policy.

You may decline to share certain personal information with us, in which case

you may not be able to use the Website, either in its entirety or certain features.

When deleting your information, whether by request or due to inactivity, we will

use standard electronic means to remove your personal information from our

files.

We will also retain any and all information that we are required to retain under

any applicable laws for the full duration of time required under those laws.

9. KEEPING YOUR DATA SECURE

We will store your information in electronic format on industry-standard servers

that we have selected. Except where required to do so by law, we will not store

your personal information in any physical or paper-based format.

The servers we select to store information engage security software and

generally accepted standards to protect personal information. The software

used by these servers is intended to prevent unauthorized access or improper

use.

However, no security system is perfect and there is always a risk of

unauthorized parties accessing your personal information. Therefore, we make

no guarantees or representations as to the technical or legal compliance of the

servers we use. We cannot guarantee the complete protection and security of

your personal information.

Our servers may be located outside of Canada, and thus are potentially subject

to the privacy and security laws in force in other countries. If you have

concerns about your personal information being stored electronically in foreign

jurisdictions, please contact us before proceeding to use the Website.

10. SECURITY BREACHES

In the event the personal information of a User is disclosed as the result of any

breach of security of the Website or its servers, regardless of who is at fault, we

will take steps to advise all known affected Users within a reasonable

timeframe of learning of the breach.

11. THIRD-PARTY APPLICATIONS

To provide an enhanced experience to Users, including to track conversions and

analytics, we may engage services and features controlled by third-parties. We

cannot control or dictate how any third-party application you use in conjunction

with the Website, now or at any point in the future, will treat any personal

information you transmit through their servers when using the Website. We

advise you to contact these parties directly to review their privacy policies.

Without limitation, the Company uses or may use the following third-party

applications and services in conjunction with the Website:

Google analytics, weglot

By using any of these third-party application to interact with the Website, we

will not be given access to your login credentials, user name, password,

payment information, or any information you may provide directly to these

applications.

12. USE OF WEBSITE BY MINORS

With the following restrictions, the Website may be accessed in certain

circumstances by persons under the age of 18.

We take the following precautions to protect the safety and information of

persons under the age of 18:

Persons under the age of 13 are prohibited from using the Website without the

express permission and direct supervision of a parent or guardian. Persons

under the age of 13 are prohibited from submitting any personal identifying

information through the Website. The Company will immediately delete any

personal identifying information submitted in violation of this Policy.

13. DISCLOSURE OF PERSONAL INFORMATION

In certain situations, we may be required to disclose personal data in response

to lawful requests by public authorities, including to meet national security or

law enforcement requirements.

We may disclose your personal information to third parties:

1. In the event that we sell or buy any business or assets, in which case we

may disclose your personal data to the prospective seller or buyer of such

business or assets.

2. If the Company or its assets are acquired by a third party, in which case

personal data about Users may be one of the transferred assets.

3. If we are under a duty to disclose or share your personal data in order to

comply with any legal obligation, or in order to enforce or apply our Terms

of Use; or to protect the rights, property, or safety of the Company, our

Users, or others. This includes exchanging information with other

companies and organizations for the purposes of fraud protection and credit

risk reduction.

14. AMENDING THIS POLICY

This Policy may be updated and amended from time to time. We reserve the

right to change this Policy at any time, and any amended Policy is effective

upon posting to the Website. We will make efforts to communicate any changes

to this Policy we deem material, in our sole discretion, via email or notifications

on the Website. Your continued use of the Website will be deemed acceptance of

any amended Policy.

15. CONTACT US

We encourage you to send us questions and inquiries on this Policy and the

steps we take to keep your personal information secure. Please send us an

email: simcoemuskoka@alphalitletters.com

We will respond to all inquiries on the Policy within 7 days.